IHG HotelsResorts Rebrands for True Hospitality for Good in Evolving Global Landscape

IHG Hotels Resorts has undergone a transformation in its identity, adopting a new name and branding to reflect its commitment towards True Hospitality for Good. This strategic move acknowledges the unprecedented challenges faced by the travel industry and IHG's steadfast focus on its core values of connection, strength, unity, and community engagement.

As Clre Bennett, Chief Customer Officer for IHG Hotels Resorts explns, In adapting to new realities while remning true to our roots, we have an incredible family of brands designed around connecting peoplestrengthening familial bonds, fostering business partnerships, uniting fris from far-flung corners of the globe, and actively engaging with communities worldwide.

With a global presence across 16 diverse brands and nearly 6,000 properties in 100 countries, IHG Hotels Resorts is now keenly focused on enhancing its engagement with guests, hotel owners, colleagues, future talent, and promoting the breadth of its portfolio more effectively. The rebranding effort encompasses several strategic elements:

• Renaming: IHG Hotels Resorts has introduced Hotels Resorts to its trade name to emphasize the diversity and quality of experiences offered by its 16 brands.

• Visual Brand Identity Overhaul: The company has refreshed its visual branding with a modern twist, appealing particularly to younger demographics while also targeting hotel owners, colleagues, and future talent worldwide. This includes new colors, photography, font styles, and design aesthetics med at more engagingly showcasing brand and hotel experiences.

The Hotels Resorts descriptor has been added to IHG's trade name to highlight the full scope of its portfolio.

A comprehensive revamp of the IHG Rewards program has also taken place. The word Club has been phased out, with IHG Rewards now more prominently featured across various platforms and touchpoints.

Moreover, IHG Hotels Resorts' 16 brands have been grouped into four distinct collections to better align with their core values:

Luxury and Lifestyle Collection: Focused on legacy, distinctive design, and unforgettable service.

• Six Senses Hotels Resorts Spas

• Regent Hotels Resorts

• InterContinental Hotels Resorts

• Kimpton Hotels Restaurants

• Hotel Indigo

• The Premium Collection

The Premium Collection: med at guests prioritizing wellness throughout their stay.

• HUALUXE Hotels Resorts

• Crowne Plaza Hotels Resorts

• EVEN Hotels

• voco Hotels

• The Essentials Collection

Essentials Collection: A collection of hotels that provide a home-like feel for longer stays.

• Holiday Inn Hotels Resorts

• Holiday Inn Express

• avid hotels

• The Suites Collection

The Suites Collection: Designed to offer comfort and convenience for exted stay guests.

• Atwell Suites

• Staybridge Suites

• Holiday Inn Club Vacations

• Candlewood Suites

This transformation underscores IHG's commitment to evolving its presence in the global hospitality landscape while retning its core values of hospitality and community engagement.
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