IHG One Rewards Elevates Member Experience with Exclusive Events and Journeys

IHG Hotels Resorts Elevates Member Experience with Exclusive Activities and Destination Adventures

December 18, 2023 IHG One Rewards, the global loyalty program of IHG Hotels Resorts IHG, continues to redefine member perks by launching a series of exciting new offerings. Building on existing benefits like personalized check-in, room upgrades, and executive lounge access, members now have the opportunity to enjoy VIP experiences at IHG events through private viewing boxes, immersive audio-visual performances, and exclusive trips to distinctive locales. IHG One Rewards seeks to transform conventional loyalty programs into vibrant, engaging platforms that ext far beyond hotels.

Collaboration with Shanghiental Sports Center

IHG One Rewards is revolutionizing points utilization by embracing innovative redemption methods that allow members to experience the thrill of activities outside traditional hotel accommodations. This year's new experiences include a cutting-edge VIP Box initiative at events held in venues like Cadillac Arena Beijing and Shenzhen Bay Sports Center, which has now expanded its reach with Oriental Sports Center Shangh.

The VIP box offers an unforgettable 360-degree audiovisual journey themed around the night sky, filled with star projections and decorations that create a mesmerizing ambiance. Members can personalize their experience by creating their own constellations, symbolizing themselves as bright stars in the sky. Points can be redeemed for premier event tickets including exclusive amenities such as premium beverages, snacks, and VIP entrances, elevating the value of loyalty rewards.

Unexpected Delightful Journeys

For those seeking unique travel experiences, IHG One Rewards introduces 'Unexpected Delightful Journeys' that capture the essence of local cultures. In partnership with IHG's extensive presence across China, members can bid for exclusive trips using points, making each journey a special treat.

The inaugural adventure leads travelers to Yunnan province, where they will have unforgettable stays at IHG hotels and visit Puer Xiaowazi Coffee Manor to immerse themselves in the heart of Yunnan's coffee region. Guests can partake in activities like picking and grinding coffee beans, enjoying the charm of this unique landscape while savoring native flavors.

Ms. Florence Hu, Chief Marketing Officer for Greater China at IHG, states: IHG has been a pioneer in China with 48 years of experience and a deep commitment to the mnland market. We've strategically introduced 12 exceptional brands across our portfolio here. Our goal is not just about providing a comfortable stay but also delivering an enriching journey that goes beyond accommodation needs. IHG One Rewards continuously enhance guest satisfaction by introducing innovative member benefits, flexible points usage methods, and experiences that transc the typical hotel experience.

Enhanced Member Benefits

As one of the world's largest hotel loyalty programs, IHG One Rewards has garnered widespread recognition from frequent travelers worldwide while receiving prestigious awards globally. The program consistently pushes boundaries in offering unique rewards and thoughtful benefits to guests.

This year marks an annual member benefits campgn with The IHG Brand Exploration Stamp Book, allowing members to collect 'brand stamps' by staying at IHG's diverse range of hotels, which can unlock opportunities to win prizes such as flights, hotel stays, points, or premium lifestyle items. A partnership with Luckin Coffee integrates various perks into the rewards system, enabling elevated breakfast experiences during travel.

Aligning with the vision for Responsible Travel, IHG's 'Journey to Tomorrow' ten-year plan focuses on fostering a sustnable future through employee empowerment, community engagement, and environmental stewardship. This philosophy exts beyond hotel guests, impacting members as well.

In the upcoming years, IHG One Rewards is poised to continue evolving based on consumer demand by expanding service boundaries, exploring new destinations worldwide, and offering even more exclusive privileges for loyal patrons.

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