IHG One Rewards Elevates Member Experience with Unique Perks and Experiences

December 18th, 2023 - IHG Hotels Resorts Elevates Member Experience with Unique and Exhilarating Perks

Shangh, December 18, 2023 IHG One Rewards, the global loyalty program from IHG Hotels Resorts IHG, continues to redefine member benefits by launching a series of captivating experiences for its loyal customers. Beyond standard perks like personalized check-in, room upgrades, and executive lounge access, IHG One Rewards now offers exclusive opportunities such as VIP access at IHG events, immersive multimedia experiences, and unforgettable journeys to distinctive destinations. The program is pushing the boundaries of traditional loyalty programs by offering vibrant and adaptable benefits that promise an exciting lifestyle for its members.

IHG One Rewards in Partnership with Shanghiental Sports Center

The program introduces innovative ways to utilize points beyond hotel stays, exting into a variety of thrilling activities and destination experiences that bring excitement to new heights.

VIP Box Experience at IHG One Rewards Events

In collaboration with the Shanghiental Sports Center, IHG One Rewards presents VIP boxes that offer a 360-degree immersive multimedia experience, taking guests on extraordinary and dynamic journeys through captivating performances and spectacular events. Members can now enjoy special perks such as personalized beverages, snacks, dedicated entrance lanes, and starry projections and decorations themed around the night sky. Points can be redeemed to customize their own constellations within these boxes, symbolizing each member's unique contribution to making the experience shine.

Unconventional Luxury: IHG One Rewards’ ‘Unexpected Delightful Journeys’

The program further enriches its offerings with 'Unexpected Delightful Journeys,' providing memorable experiences that cater to diverse customer preferences. This includes a journey to Yunnan province, where members can immerse themselves in the native charm of coffee and tea cultures by visiting Puer Xiaowazi Coffee Manor. Members have the opportunity to pick fresh coffee beans, grind their own coffee, and indulge in the tranquil beauty of the forest surroundings while enjoying serene moments.

Ms. Florence Hu, IHG Greater China Chief Marketing Officer, emphasized that IHG has been committed to the Chinese market for 48 years and deeply involved in mnland China for 39 years. She continued, Our m is to offer guests more than just a comfortable stay, providing them with diverse lodging options through our extensive presence across China. IHG One Rewards places member needs at the forefront of their travel experience by continuously enhancing satisfaction and meeting varied expectations.

A Variety of Member Benefits

Recognized for its exceptional services worldwide, IHG One Rewards has received accolades from frequent travelers while winning multiple awards. The program is dedicated to innovation, regularly introducing new experiences that surpass traditional perks.

This year, the program rolled out the 'IHG Brand Exploration Stamp Book' campgn as part of member benefits, enabling points collection through stays at different IHG brand hotels for opportunities to win rewards like flights, room vouchers, points, and premium lifestyle items. A partnership with Luckin’ Coffee integrated various benefits into member rewards, enhancing their travel experiences with elevated breakfast services.

Commitment to Corporate Social Responsibility

By embracing the philosophy of True Hospitality for Good, IHG launched its 'Journey to Tomorrow' ten-year plan, focusing on sustnability initiatives that benefit employees, communities, and the planet. The program has been exted to a wide range of members through collaborations with Ant Forest in their responsible travel projects.

Future Innovations

In the coming years, IHG One Rewards anticipates adapting to evolving customer demands by pushing service boundaries further, exploring new possibilities across various destinations, and offering even more exclusive benefits for valued members.
This article is reproduced from: https://www.ihgplc.com/en/news-and-media/news-releases/2023/ihg-hotels-and-resorts-unleashes-unlimited-excitement-with-exclusive-member-activities

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