IHG One Rewards Elevates Member Experiences with Unprecedented RewardsDestinations

IHG Hotels Resorts Elevates Member Experiences with Unparalleled Rewards and Destination Adventures

SHANGH, December 18, 2023 IHG One Rewards, the globe’s leading loyalty program by IHG Hotels Resorts IHG, is continually transforming member benefits, unveiling a series of exciting enhancements today. Beyond traditional perks such as personalized check-in service, room upgrades, and access to executive lounges, members can now look forward to exclusive perks like VIP box experiences at IHG One Rewards events, immersive audiovisual extravaganzas, and unprecedented journeys to distinctive destinations. IHG One Rewards is redefining conventional loyalty programs by offering vibrant and flexible offerings that add color to the member lifestyle.

IHG One Rewards Partners with Shanghiental Sports Center

Revolutionizing Points Utilization, Unleashing less Excitement

With a deep understanding of the evolving consumer demand for personalized travel experiences, IHG One Rewards is dedicated to innovating beyond traditional points redemption. By introducing innovative ways to use points, IHG leverage them well beyond hotel accommodations into an array of thrilling activities and destination experiences, ensuring excitement knows no bounds.

IHG One Rewards VIP Box Experience: A 360-Degree Immersive Audio-Visual Journey

Collaborating with notable venues such as the Cadillac Arena in Beijing and Shenzhen Bay Sports Center, IHG One Rewards now offers upscale VIP box experiences. This time, they have partnered with Shanghiental Sports Center, presenting a themed VIP box experience inspired by the night sky. The VIP boxes feature starry projections and decorations that create an extraordinary 360-degree audiovisual immersion. Members can even customize their own constellation, symbolizing each individual as a bright star in the vast starlit sky. With points, members can easily enjoy sought-after performances and events along with exclusive perks like premium beverages, snacks, and dedicated entrance accesstransforming the value of points into exceptional experiences.

IHG One Rewards: Unexpected Delightful Journeys

Yunnan Adventure: Uncovering Treasures of Distinctive Travel

To cater to the growing demand for unique and distinctive travel experiences, IHG One Rewards leverages its extensive network in China to curate 'Unexpected Delightful Journeys' with local flr. Through points bidding, members can easily secure these impromptu vacations. The inaugural delightful journey takes them to Yunnan Province, where they have the opportunity to visit Puer Xiaowazi Coffee Manor. Members can immerse themselves in the charm of the coffee heartland, from picking coffee beans and hand-grinding a rich cup of coffee to enjoying the unique flavors of Yunnan's coffee country. Guests can also relish serene moments in the swaying forests, indulging in tranquil stays with taste of Xishuangbanna culture.

Ms. Florence Hu, Chief Marketing Officer for IHG Greater China, sd: With a rich history spanning 48 years in China and deep involvement in the mnland market over the past 39 years, IHG strategically launched its exceptional brands in the Greater China market. Our commitment is to provide guests with more than just a great stay experience; we also offer varied lodging options tlored to diverse expectations during travel. By continually enhancing guest satisfaction through innovative measures like these and by introducing new experiences this year, IHG One Rewards offers members creative and flexible ways to use points while prioritizing the demands of our valued travelers.

Diverse Member Benefits: less Opportunities for Engagement

As one of the world’s largest hotel loyalty programs, IHG One Rewards is known for its diverse member benefits. This includes a collaboration with Luckin’ Coffee that integrates various perks into the member rewards system, allowing them to enjoy enhanced breakfast experiences during their trips. The company's commitment to sustnability and responsible travel is reflected in initiatives like 'Journey to Tomorrow,' which focuses on employees, communities, and the environment. Last year saw this philosophy extended to a wide range of members through partnerships with Ant Forest in environmental restoration projects.

Moving forward, IHG One Rewards will continue to innovate based on evolving consumer demands by expanding service boundaries, unlocking new possibilities across various destinations, and offering exclusive privileges for valued patrons.

ENDS
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