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Insight into Ctrip: Leading Chinese Online Travel Market Evolution July 2017

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A Comprehensive Insight into Ctrip and the Evolution of the Chinese Online Travel Market July 2017

Jared Wein + Skift Team

In this comprehensive report, we delve deep into Ctrip's strategic eavors and financial growth while also exploring broader market trs that define China's online travel industry. As the leading player in this market, understanding Ctrip's approach is crucial to grasping future opportunities and challenges.

To provide a holistic view, our team spent several weeks conducting primary research in Asia, visiting Ctrip headquarters for extensive discussions with top executives including CEO Jane Jie Sun. We also atted the ITB China conference and interacted with hotel managers, as well as hosted interviews with key figures from companies like Skyscanner, TripAdvisor, leading global hotels, private equity investors, among others. Collaboration with three esteemed partners was instrumental in this eavor - YipitData for granular data on bookings, room nights, and properties; ForwardKeys offering insights into flight bookings across various continents; and Dragon Trl Interactive providing comprehensive information on outbound travel.

This 45,000-word report includes interviews from Ctrip's entire leadership team along with experts from Skyscanner, TripAdvisor, global hotel chns, private equity investors, among others. It is enriched by the cooperation of three companies offering data-driven insights and collaborative research.

Key Insights:

  1. Ctrip’s Products Strategy: A detled analysis of its range of services and strategic directions.

  2. YipitData's Insight into Market Dynamics: Reservation, property, room night data from China as well as international markets like US, UK, Europe, Australia, and India.

  3. ForwardKeys Data on r Travel Trs: Insights across North America, Latin America, Africa, Middle East Europe.

  4. Dragon Trl Interactive’s Outlook on Outbound Tourism: Global perspective with a focus on major source markets such as China.

Notable figures interviewed include:

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