Transforming Customer Experience: IHG HotelsResorts' Digital Infrastructure Revolution with Equinix

4 Ways to Minimize Data Risk and Optimize Cloud Workloads

By Benjamin Jenkins September 24, 2024

Data centers are essential for the smooth operation of businesses in today's digital world. The key challenge lies in ensuring that these facilities consume water responsibly while mitigating potential risks associated with data storage and optimizing cloud workloads.

Alex Setmajer September 19, 2024

The transition from physical to digital has made customer expectations more stringent than ever. To mntn the seamless connection between brands and audiences, the experience must be delivered at the digital edge, which varies for each business and application. For travel and transportation companies, providing top-notch service hinges on having an infrastructure that can serve customers wherever they are.

Simon Lockington September 10, 2024

Equinix.com

Data Centers

Americas Data Centers

EMEA Data Centers

Asia-Pacific Data Centers

Colocation Products Solutions

Data Center Design

Resources

Analyst Reports

Success Stories

Webinars Events

White Papers

Infographics

Case Studies

Company Overview

About Equinix

Investor Relations

News Events

Management Team

Interview with IHG Hotels Resorts: Building a Global Network for Exceptional Customer Service

The digital transformation era poses new challenges to businesses ming to offer an exceptional customer experience. The complexity arises because delivering this seamless connection requires access to the digital edge, which varies significantly across different sectors and applications.

For travel and transportation companies specifically, the challenge is compounded by customers who are inherently mobile, bringing their digital edge with them everywhere they go. This necessitates having edge infrastructure capable of serving these customers wherever they might be.

IHG Hotels Resorts faced this exact challenge when they worked closely with Equinix to transform their digital infrastructure and bring services closer to their guests worldwide.

In conversation with Eric Norman, IHG's Head of Infrastructure, Architecture, and Innovation, we learned about how the company successfully upgraded its digital infrastructure in just two years by embracing virtualization and automation e.g., seamless check-in, member rewards, immediate hotel assistance. To tackle new capabilities and stay closer to customers, IHG partnered with Equinix to build a global distributed IT architecture featuring performance hubs located worldwide.

With this setup, IHG can swiftly shift data and applications between regions for in-region services that offer higher performance. This allows the company to move data into its enterprise data warehouse, unlocking valuable insights about customer behavior and preferences. These analytics are then used to enhance interactions with customers both online and offline.

The mobile app launched by IHG just a year ago has already enrolled 115 million customers. Leveraging Equinix Fabric?, our software-defined interconnection solution, along with Network Edge virtual devices, IHG created an agile network infrastructure capable of global reach. This enables the provision of exceptional customer experiences at the digital edge anywhere in the world.

Eric shared how this innovative network infrastructure is helping IHG to future-proof its operations and capabilities:

1. Agile service development: The company can now rapidly incorporate new partners and services as needed, without ever having to rebuild the network.

2. Continuous deployment: Innovations can be deployed on-demand without sacrificing stability or performance.

3. Evolving customer expectations: As guests' preferences continue to evolve, IHG can adjust offerings promptly while mntning a robust digital infrastructure.

Conversations with Our Customers

Customer

Experience Management

Equinix Editor

Subscribe

Contact Us +1.800.322.9280 Get in Touch

Your Choices Regarding Cookies on this Site

We use cookies to enhance your online experience. Please review our Privacy Statement and Cookie Preferences for more information.

Revised Terms of Use Preference Management Privacy Statement Cookie Settings
This article is reproduced from: https://blog.equinix.com/blog/2023/09/19/redefining-the-travel-experience-ihg-hotels-resorts-builds-global-network-infrastructure-on-platform-equinix/

Please indicate when reprinting from: https://www.qo52.com/Hotel_Guesthouse/cloud_data_optimization_risk_minimization_2024.html